The Murray State Ads Club kicks off the new semester with a new massive advertising campaign for members to craft.

Every year, the Ads Club is tasked with creating an ad campaign for a renowned brand. The final product could compete in the National Student Advertising Competition, with the winner’s campaign being used by the client.

This year, The Murray State Ads Club is working with the NFL.

Derek Hess, Ads Club vice president, said this project will be a blast to work on.

“This campaign includes the creative strategy, media writing, video/graphic production and so many more parts of an ad campaign,” Hess said. “Last year, we did a campaign for AT&T, specifically targeting Gen Z consumers and how to influence them to change their phone plans.”

Hess said this is one of, if not the best, ways to experience making an ad campaign for a client while in school. However, the Ads Club is more than just a competition.

Gill Welsch, Ads Club adviser, said the experience students earn from their involvement in Ads Club will benefit them in their future careers.

“(Students) can have an easier time getting an internship or have an easier time getting a job interview and eventually the job,” Welsch said.

Welsch also said students should get involved in Ads Club because members get to create fellowship and make friendships that last a lifetime.

For Welsch, he said that he doesn’t care about the trophy, but rather creating a project students can build upon by participating all four years of their college career.

Ads Club meets in 115 Wilson Hall at 5 p.m. every Tuesday. All students are welcome to join.