A new campaign launched its way into the Greek community Tuesday, providing a way to open up conversation and establish what it means to live through your values as a member of Greek Life at Murray State.

Live. Your. Values. premiered at a Greek kick-off event with a launch video that focused on differing core values upon which the organizations were founded.

Jason Hinson-Nolen, Greek Life coordinator, said he started the campaign as a way to open dialogue about the values Murray State’s Greek organizations possess and the way they impact not only the community, but themselves.

“I was looking for a way to start the conversation about these different values,” Hinson-Nolen said. “We are finally at a time where we can talk about what our organizations are really all about.”

Each organization had 12 members give a spoken testimony about how going Greek has impacted their lives and helped them grow as individuals. These testimonies will be used throughout the duration of the campaign.

Administrators, faculty and staff have also become involved in the campaign. Jay Morgan, Jackie Dudley, Don Robertson, Mike Young, Crystal Coleman, Tara Hawthorne and Aaron Dail all took part in the launch video.

Live. Your. Values. started Tuesday and will continue until March 25 of next year. The campaign will launch a new video testimony every week which will be promoted through various social media outlets such as Facebook and Twitter.

Hinson-Nolen said he hopes the campaign provides a variety of programming throughout the year by bringing in speakers and hosting philanthropy events to make a difference in the community.

Sponsors have donated more than $12,000 for the campaign and are featured on the back of the Live. Your. Values. T-shirts that more than 1,000 Greeks wore across campus Tuesday.

Hinson-Nolen said Greek members should be instilled with values of charity, philanthropy and community service.

Lyndsey Speer, member of Alpha Gamma Delta, said being a part of the Live. Your. Values. campaign has been a terrific outlet to talk about how much the Greek community has impacted her college career and life.

“My past three years in Alpha Gamma Delta have changed me and I am very thankful for that,” Speer said.

Carlton Matthews, member of Alpha Sigma Phi, said helping put together and being a part of the Live. Your. Values. campaign has been a rewarding and humbling experience.

“We have found a way to not only challenge Greek Life at Murray State, but improve it,” Matthews said. “Through living our values, we can have a greater impact on campus and in the community.”

Story by Rebecca Walter, Staff Writer